Women make 80% of all buying decisions. This fact makes them the most important target group for advertisers. The biggest part of advertising spending is still spent on TV ads. Especially mothers, who watch TV with their children, are targets ... read more
Monthly Archives: May 2010
Resistance: useless/Widerstand zwecklos
Resistance: useless! This could be the message for women’s inner temptation. Women are all-rounder: forward-looking organizers and creatives; they use their inspirations, they can arbitrate between people in conflict situations, bring team work forward and they survive in challenging situations. ... read more
Wertschätzung zahlt sich aus / The RoNI factor of diversity & inclusion
Or: not being inclusive can become really expensive! These days Diversity Management in German companies might be described as a “nice-to-have”. But this attitude will change rapidly when taking into account what terrible financial outcomes an affirmative action lawsuit can ... read more
The Parental Leave Fathers/ Die Elternzeitväter
The new parenting benefit in Germany is now running for three years. A good time review its impact on social settings. The ZDF, a German TV-broadcaster, showed a report on fathers who “dared” to take parental leave. Two men were ... read more
Ambition is fine, but…/ Ehrgeiz in allen Ehren
Why are there no women in Germans Executive Boards? This frequently asked question is subject matter of the study “Off-Ramps and On-Ramps” in Germany. The New Yorker Center for Work-Life-Policy interviewed 1000 German women and men with a university degree ... read more
Podcast about Homophobia at schools / Podcast über Homo-Hass bei Jugendlichen
A few days ago we wrote about Homophobia at school. The topic is very up-to-date and was also picked up by TV and Radio stations. The Radio station 1Live interviewed a young gay man who suffered from panic attacks at ... read more
High Society instead of High Performance?/ High Society statt High Performance?
“There are people who are on the top: they are the winner. And there are people who are at the bottom: they are the losers.” That’s a management-coach statement Julia Friedrich quoted in her book “Allow me: Elite”. Top means ... read more