Archive for the ‘Diversity & Inclusion’ Category

Diversity & Inclusion

Money instead of Career?

Saturday, November 12th, 2011 by Astrid Bosten

By 2013 every third child under the age of three will have a guaranteed childcare place in West Germany.

At least this promise has been made by the government. But looking at the stumbling development since last year ones for sure: This promise cannot be kept. Germany’s Federal Statistical Office reported that 45 000 new child care places can additionally offered compared to last years 55 000. North Rhine-Westphalia has to face the worst situation: Only every sixth child under the age of three years has the option to get a place in a daycare facility. In contrast to this, traditionally in the eastern part of Germany the service has been extremely good. Every second child has been taken care of. The federal family minister Kristina Schröder (CDU) called the federal states for action. She claims for stepping up with the pace as well as using own funds.

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Diversity & Inclusion

Award for a culture of diversity / Auszeichnung für eine Kultur der Vielfalt

Tuesday, November 8th, 2011 by Astrid Bosten

Diversity – a difference in gender, different nationalities and experience –  are key success factors for companies and organizations in the 21st century. Now, for the first time in Germany an official award was founded in which employers, individuals and innovative projects that are characterized by a culture of diversity are honored.

On November 14, the “German Diversity Award” ceremony will take place at a gala event in the prestigious Langen Foundation in Neuss. About 200 guests from business, politics, society and media are invited to this event. Barbara Schöneberger will host the awards ceremony.

The aim of the initiators – Henkel, McKinsey & Company and WirtschaftsWoche – is to encourage a culture of diversity by rewarding outstanding achievements in this area, highlighting successes and encouraging imitation. The awards will be hand over in four categories: Most Diverse Employer in Germany, Best Diversity Image, Diversity Personality of the Year and Most Innovative Diversity Projects. The high number of applications shows how important the diversity topic in Germany is; for both, society and economy.

The eminent jury of the German Diversity Award consists of Prof. Dr. Renate Kocher, Director of the Institute of Allensbach, Frank Mattern, Head of McKinsey & Company, Germany, Henkel CEO Kasper Rorsted, Dr. Christine Stimpel, Head of Heidrick & Struggles, Germany, Prof. Dr. Rita Süssmuth, former President of the German Bundestag, and Roland Tichy, Editor in Chief of WirtschaftsWoche.

For more information, please visit www.diversity-preis.de

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Best Practices, Diversity & Inclusion

These three women change the world / Diese drei Frauen verändern die Welt

Thursday, October 13th, 2011 by Astrid Bosten

They are rebellious, they are persistent and they are brave – three women were nominated by the Nobel Peace Prize Committee for the Nobel Peace Prize 2011. All three women are resolute champion for internal democracy and women’s rights.

Leymah Roberta Gbowee is a civil rights activist and politician in Liberia; Ellen Johnson Sirleaf, the president of that country. The third member is Tawakkul Karman, a “rebel” in Yemen’s protest movement.

The Persistent One
As the first woman in office as president of a South African country, Ellen Johnson-Sirleaf became President of Liberia in 2006. Within her first five years in office she has transferred her country in a spirit of optimism, which one can recognize on the streets of Liberia’s capital Monrovia – not for European standards, but for the country itself these improvements are tangible and visible.
In Liberia, women traditionally have a lower status than men. Domestic violence and abuse are still on the daily agenda: one quarter of all women of Liberia have been raped, 40% of victims are aged less than 12 years. Therefore, the mother of four supports policewomen, female lawyers and judges. She installed a special court room for cases of sexual violence and promotes health and education for girls and women. She is a role model and wants to create new role models.

The Brave One
Leymah Roberta Gbowee is a fighter for peace in her country. She mobilized the masses in 2002 and created decisive momentums in the fight against the dictatorship of former dictator Charles Taylor.

Although this fight is over, Leymah Roberta Gbowee still makes an important contribution in her country: the 39-year-old mother of six children is a social worker and takes care of traumatized soldiers. In 2004 she was appointed to the Truth and Reconciliation Commission of Liberia, to work up the crimes of the past. Among other things, she leads the Women Peace and Security Network Africa, which advises on the post-war reconciliation.

The Rebel
Tawakkul Karman is a familiar face of the protest movements against Yemeni President Ali Abdullah Saleh. Hallmark of the 32-year-old, who studied political science and legal doctrine are her clenched fist and the most colorful head scarves that leave her face free. Usually, women in Yemen wear a silk shawl, called niqab that hides nose, mouth and face contours. Only a slit for the eyes remains free. Tawakkul Karman is chairman of the organization “Journalists without Chains” and has been fighting for years for more press freedom in her country.
Yemen desperately needs support. The country is on the verge of collapse and poverty is pervasive. Since the beginning of 2011, there are mass protests against the 33-year autocratic regime of the Yemeni president. From week to week, the violence against the demonstrators intensifies.

So far away these women, their lives and missions are and so different their circumstances are from our local situations, so close their Nobel Peace Prize nomination brings their fate in the living rooms of the Western world.

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Diversity & Inclusion

Wanted: female Role Models for BRIC countries / Gesucht: weibliche Vorbilder für BRIC Staaten

Thursday, October 6th, 2011 by Astrid Bosten

Brazil, Russia, India and China. During the recession these BRIC countries were mainly focused. They make up 40 percent of world population and are responsible for 45 percent of the global growth since 2007. A major obstacle for exporting into these markets, however, is the shortage of skilled workers. But what to do for companies in order to survive in the war for talent as a multi-national corporation in these markets? 

Sylvia Ann Hewlett, Founding President of the Center for Work-Life Policy and Ripa Rashid, Executive Vice President at the Center for Work-Life Policy, describe in their book, “Winning the War for Talent in Emerging Markets:  Why Women are the Solution, why they believe women are the solution.

Educated and ambitious! Women in the BRIC countries increasingly surpass men in terms of  education. The numbers speak for themselves: In Brazil, 60 percent of graduates are women, 65 percent in China, and in the U.S. 58 percent. In addition, 80 percent of women in India seek to achieve a top position. China and Brazil are also on a level above 70 percent.

The image of the oppressed and impoverished “Third-World-Women” no longer exists. Brazilian women are hired for corporate senior management positions in far greater numbers than in the United States.But what hinders women in the emerging countries to use their full potential?

In the BRIC countries there is less the problem of child care, as in many other countries. Rather the filial responsibility provides an early career stop. The traditional family values does not provide assisted living for seniors. The responsibility to take care of the parents lies only on the daughters. And due to demographic change, this problem will even increase in upcoming years.

Furthermore, discrimination at local and global companies is also in these countries a constant issue. Gender bias still leads to career limitations. Due to the problem of discrimination currently almost half of women in India, China and Brazil (55, 48 and 40 percent) think about leaving their company.

Working weeks of 60 hours plus also ensure that women can not realize their full potential. In a global company highly qualified women work on average 71 hours per week in China and even 73 hours in Russia. Compared to Europe or the United States this means a much longer working week.

And there is a further difficulty is the security in the BRIC countries. On the way to and from work many women run a high security risk. Particularly in India and Brazil the number of women feeling unsafe is over 50 percent.

The book by Sylvia Ann Hewlett and Ripa Rashid describes the need to apply other types of strategies to recruit women in the emerging markets.

To win these women and commit them to the company on long-term basis, the development of programs are necessary, which respond directly to their needs. Female role models have to be created, so women can see that it work despite the occurring problems. Safe working paths can be ensured, for example, by a shared taxi service. Such strategies may help to break the gender barriers and creating new opportunities for women.

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Diversity & Inclusion

Respect! / Respekt!

Wednesday, September 14th, 2011 by Astrid Bosten

Everyone wants to be treated respectfully. But not just in his or her private life, also at work it is an important aspect. This finding was already shown in the study of the University of Hamburg in 2006. In a first survey, 590 employees were asked about values ​​and conditions that are important for them at work. 2nd place in the study was “a boss, who treats you with respect”. Honoring and recognizing the work you have done placed 4th. The second survey of the university, however, showed the huge difference between the employees’ wishful thinking and reality. Thus, respectful bosses were rather rare.

Respect is still a timely and important topic, as the May edition of the German journal brand eins and the recently published book by René Borbonus “Respect! How you can gain reputation among friend and foe” (“Respekt! Wie Sie Ansehen bei Freund und Feind gewinnen.”) illustrate.

Prestige, dignity and recognition seem to be missing values for many employees at work. If you want to retain young leaders in today’s economic and demographic situation, more than just money has to be offered. “Those who do not respect them, will either never get their full power or will loose them” as the researcher Niels van Quaquebeke (RespectResearchGroup, Hamburg) stated in the brand eins May edition.

In his book René Borbonus says that respect first of all starts with us. You will not earn respect by just insisting on others respecting you. Rather you will earn respect by showing it yourself. As Borbonus writes in his book, respect is not only a prerequisite for a society that works but it is the key to our whole personal success. For anyone who wants to achieve something on a long-term perspective in business and personal life, a selfish and arrogant behavior will lead you nowhere. Only when we have learned to deal respectfully with others, we will receive respect and recognition in return.

A respectful, appreciative and inclusive behavior is the core of Henkel’s Diversity & Inclusion initiative. Only a corporate culture that treats the different ones as open as the homogeneous ones releases the full potential of each of our employees. This openness and appreciation can be found in the term “inclusion”. Inclusion is a prerequisite for the diversity of our employees to leverage their full potential.

But what shows and gives you respect? Personality coach Roland Kopp-Wichmann points to some practical approaches in one of his blog posts: Respect is not a question of value, but a question of appreciation.

What does respect mean to you? (more…)

Diversity & Inclusion

Holistic Diversity Management / Ganzheitliches Diversity Management

Friday, September 9th, 2011 by Astrid Bosten

More and more German companies have recognized that diversity should be a significant and important issue in the corporate strategy. This is one of the key findings of a benchmark report published by Dr. Petra Köppel, founder of the diversity consultancy “Synergy Consult”. 23 of the DAX 30 companies can currently be considered as active in the field of diversity management. Here, the gender diversity dimension is the leading dimension that most companies focus on.

The report states that the main focus of an economic diversity management should lie on changing the corporate culture. Thus, a holistic approach is necessary and essential. Structures, processes and mindsets must be changed sustainable with a long term perspective. The advancement of women should always be part of this holistic strategy but not the predominant one. Overall, the results reflect the growing awareness concerning the diversity topic as well as the need to further promote women to top leadership positions.

With its holistic Diversity Management approach Henkel was able to position itself as one of the leading companies within the study. Thus, Henkel could improve the share of women in leadership positions from 24.5% in year 2006 to around 29% in late 2010. With nearly 30% of women, Henkel is one of the leading companies among the DAX 30.

The complete results of the study can be found at: http://www.synergie-durch-vielfalt.de/pdf/Benchmark_DM_2011.pdf

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Diversity & Inclusion

Deutscher Diversity Preis: Jetzt noch bewerben bis zum 15. August!

Friday, July 22nd, 2011 by Astrid Bosten

Noch bis zum 15. August können sich Unternehmen und Institutionen für den „Deutschen Diversity Preis” bewerben.

Mitmachen lohnt sich! Der Preis prämiert herausragende Leistungen auf dem Gebiet von Diversity, hebt Erfolge hervor, zeichnet Akteure aus und ermutigt andere zur Nachahmung.

Mehr Informationen zum Deutschen Diversity Preis finden Sie unter www.diversity-preis.de

Diversity & Inclusion

Was Hänschen nicht lernt, lernt Hans nimmermehr? / Hormones, Environment or Education

Friday, July 15th, 2011 by Astrid Bosten

Mädchen machen schneller die besseren Abschlüsse. Das ist in der Schule bereits so, und setzt sich nahtlos im Studium fort. Dann aber ist er dahin, der Vorsprung, und die gereiften Männer ziehen in ihrer Paradedisziplin „Karriere machen“ an den Frauen vorbei.

Aber woran liegt es, dass Jungs offenbar bis zum Eintritt in die Arbeitswelt schwächere Leistungen zeigen? Eine Studie der Pädagogischen Hochschule der Universität Bern ging dieser Frage nach. Dabei wurden 872 Schülerinnen und Schüler aus 50 achten Klassen aller Schulniveaus befragt und beobachtet. Das Ergebnis dieser Untersuchung bestätigt die Ergebnisse einiger bisheriger Studien: So wirken sich vor allem die Umfeldbedingungen von Familie, die Herkunft, die eigene Lernmotivation, die Schuleinstellung der Bezugsgruppe (Peer-Group) und die Freizeitgestaltung positiv bzw. negativ auf die schulischen Leistungen aus. Die Befragung ergab, dass die Umfeldbedingungen der männlichen Jugendlichen durchweg schlechter waren, als die der Mädchen. Ihre Lernmotivation ist vor allem extrinsisch verankert und beruht auf dem Wunsch, als Erwachsener später viel Geld zu verdienen. Ihre Freunde haben häufig eine negative Einstellung gegenüber der Schule und der Computer ist eine oft gewählte Freizeitbeschäftigung.

Tatsächlich scheint die Nutzung von digitalen Medien eine deutlich negativere Wirkung auf männliche Jungendliche zu haben, als auf weibliche. Das stellte zumindest Hirnforscher Martin Korte in seinem Vortrag über „Neuigkeiten der Hirnforschung“ heraus. Verantwortlich dafür sind die unterschiedlichen Aufbauten von männlichen und weiblichen Gehirnen. Die Nutzung von Computern verstärkt demnach bei Jungs die Schwächen, während Mädchen die Computerstimulationen gut absorbieren können. Die Frage, die sich daher dem Vater zweier Jungen stellt, ist nicht mehr, ob es Unterschiede zwischen weiblichen und männlichen Gehirnen gibt, sondern welche Folgen sich daraus ergeben.

Eine neue Korrelation wies die Studie der Universität Bern jedoch zwischen der Einstellung über Geschlechterrollen und der schulischen Leistung nach. Dabei zeigten Jugendliche, die eine traditionelle Rollenverteilung zwischen Mann und Frau bevorzugten, schlechtere schulische Leistungen auf, als Jugendliche mit egalitären Rollenbildern. Im Klartext heißt das, dass Kinder mit einer berufstätigen Mutter eine deutlich andere Einstellung zu dem Themenfeld Beruf und Familie aufwiesen, als Kinder, deren Mutter sich um Haushalt und Kinder kümmert. Diese männlichen Jugendlichen tendierten gleichzeitig dazu, das Klassenzimmer als Proberaum ihrer Männlichkeit zu nutzen. Egalitäre Geschlechterkonzepte wiederum vertraten vermehrt Mädchen der höheren Schulniveaus (Gymnasium, Sekundarstufe).

Sind gute Schulnoten als eine reine Vorbild- und Erziehungssache? Die Wahl der richtigen Freizeitgestaltung, eine arbeitende Mutter und strebsame Freunde, und schon bekommt Hänschen Bestnoten in der Schule? Leider geht diese Rechnung so nicht auf.

Ein Interview mit dem Verhaltensforscher Irenäus Eibl-Eibesfeldt versuchte die Frage zu klären, ob „Gene oder Gesellschaft?“ für die unterschiedliche Entwicklung von Männern und Frauen verantwortlich sind. Dabei wurde insbesondere das Phänomen der Guevedoces beschrieben, die in der Dominikanischen Republik als Mädchen auf die Welt kommen und als solche erzogen werden. Erst im Alter der Pubertät bilden sich bei en Guevedoces männliche Geschlechtsorgane. Der Großteil dieser Gruppe nimmt mit dem Zeitpunkt der Geschlechtsverwandlung auch männliche Rollenmuster ein – die 12 jährige Erziehungsphase als Mädchen scheint dabei spurlos an ihnen vorbeizuziehen. Sind wir also doch (nur) hormongesteuerte Wesen?

Tatsächlich scheinen die Hormone einen nachweisbaren Einfluss auf die Intelligenz von Männern und Frauen zu haben. So berichtet Professor Gerhard Roth, Präsident der Studienstiftung der Hochbegabtenförderung des Deutschen Volkes, dass bei der Betrachtung von Teilintelligenzen durchaus der Östrogenspiegel einer Frau messbare Auswirkung auf ihre Leistungsfähigkeit hat.

Ob Hormone, Umwelt oder Erziehung – was bleibt ist die Kluft zwischen Edukation und Arbeitswelt. Und hier scheint sich nicht merklich etwas zu verändern… [ENG]

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Best Practices, Diversity & Inclusion

Little Lions / Kleine Löwen

Monday, July 4th, 2011 by Astrid Bosten

“We need new pictures!” – that was for sure. Our “Parental Leave Passport” needed new photo material to illustrate themes like “Work-Life-Balance”, “Reconciliation of Family & Career” and “Diversity & Inclusion” in general.

So, why shouldn’t we draw on plentiful resources and ask our Henkel families to give us an insight into their little family life. No sooner said than done we invited seven Henkel families to come to one of our workplace nursery “Kleine Löwen” (Little Lions).

To diminish the little models’ anxiety about the lamps, umbrellas and other equipment of the photographer the atmosphere was lived up by a visit of the Cookie Monster.

Then the shooting became a fast selling item. Whether in the baby change, while building with toy blocks, during swinging, or while playing in the gymnasium or at the big playground, the children (from four weeks to seven years old) and parents had a lot of fun to be photographed. Because of their commitment, it was no problem to find diversified motifs. Also the photographer insisted on taken up unusual and probably uncomfortable positions to get perfect shoots.

Now the pictures will help our “Parental Leave Passport” to a new look… and some of the little and grown up lions you will find on our henkeldiversity.com blog in the future… Just keep your eyes open![DE]

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Diversity & Inclusion

Summer Fairy Tale or Nightmare? / Sommermärchen oder Albtraum?

Tuesday, June 28th, 2011 by Astrid Bosten

Normally fairy tales include both - really shady figures and some kind of fairy godmothers… Our fairy tale starts like this…

Once upon a time there was a German “Sommermärchen” (Summer Fairy Tale) and the broken dream of winning the Soccer World Cup in our home country. Today – five years later – this dream could become true. But one little thing has changed: this year the protagonists are fairy godmothers: Germany’s football ladies are host and defending champion and one of the favorites of this year’s Women’s Soccer World Cup.

Outstanding 18 million people watched on TV the opening game last Sunday. This exceeded all expectations and also contradicts to every skeptics and opponents of a Women’s Soccer Cup.

The illegal kick

If we look back over history we see difficulties already at the beginnings.

While Women’s Soccer was appreciated in other countries in the 1920s, German sports clubs did not accept any women so that they had to build up their own clubs.

After the German Men’s National Team won the World Cup in 1954 again an intensive discussion began and ended with an official ban of women’s soccer in Germany. The reasons for the ban sound strange and outmoded. “This kind of martial arts is foreign to the nature of women”, “… body and soul will suffer damage …” or the “exhibition of the body injures propriety and modesty”, are some examples of the given reasons. However, similar undertones could be detected in today’s statements of opponents, although they use modern wording.

But the women did not care about these bans. Until 1963, there were up to 70 unofficial international matches. Economic interests, especially the expectation of profit pushed the founding of associations till the ban was annulated officially in 1970. When the goal of a woman was awarded for the goal of the month in a famous German television sport’s show the Women’s Football again became more and more interesting for the public.

Despite numerous sporting successes (7 times European Champion, 2 times World Champion for example) the Women’s Football is not as respected as the male counterpart.

The parallels between women in the football business and women in leadership are obvious. Both groups are predominated by gender stereotyping. Respect and appreciation is often only a result of hard work. In football as well as in the topic of women in leadership economic interests and a growing public perception accelerate the progress.

Let’s hope that the existing wave of enthusiasm for Women’s Football goes beyond the World Cup and will have a spillover effect on both sides. At least, there are some men who like it: http://www.einslive.de/magazin/sport/2011/06/110621_frauenwm_pro_contra.jsp [DE]

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