Women and men have different decision-making techniques. But what are these differences based on? A recent post by Holly Buchanan on her blog Marketing to Women Online gives an insight on this question. In her post, Holly Buchanan quotes an article, she read on MSN. The original topic was „what men love about women“ and one interesting answer was: We love how you solve problems. When a woman is solving a problem, she internalizes everything and puts herself in every possible solution to see how she would feel. Men on the other hand are trying to find the fastest solution. Holly Buchanan explains, that men and women have different brains. The parts responsible for responsible for problem-solving, decision-making and regulating emotions are larger in women’s brains. When selling something to women it’s crucial to understand her buying process. Two simple thing can help to accommodate women’s preferences and thus, „sell more stuff“, as Holly Buchanan says. First: give women enough time to make her decisions. Second: make an emotional connection with them. [DE]

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