Posts Tagged ‘gender diversity’

Diversity & Inclusion

Diversity-to-Go: Mediaplanet Special “Diversity Management”

Wednesday, July 28th, 2010 by Astrid Bosten

Diversity-to-Go: This is what the new Mediaplanet publication “Diversity Management” offers. There might be enough good reasons for a strategic diversity approach – practical tips with focus on the diversity dimensions gender, disability and cultural diversity is what you get packed on 15 pages in that newspaper.

Gender diversity:

Starting with Monika Schulz-Strelow foreword, who is president of the FidAR initiative (women for the board), to the dialogue between Wilhelm von Haller, CEO Sal.Oppenheimer Private Bank and Ana-Cristina Grohnert, Partner at Ernst & Young and an article about a father during his parental leave – there are lots of arguments and information about gender diversity, the need for a balanced workforce and the increase of women in leadership positions.

Disability:

95 percent of all disabled people are getting disabled within their professional lives. To save recruitment costs and to get highly motivated and loyal colleagues, Ford AG introduced for the first time a disability manager in Europe, who is responsible for the integration of disabled people at the working place. That saves money and increases productivity.

Cultural Diversity:

The mother dimension of diversity. But nowadays as important as in the past is the intercultural harmonization at the working place. Within this article you get some practical advices to take care of to gain economic advantages out of the cultural diversity a company has in place.

All in all the publication is as readable as informative to get an insight in the reasons why and the benefits of diversity management. 

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Women in Business

The decision maker / Der Entscheidungsträger

Wednesday, July 21st, 2010 by Astrid Bosten

 Women and men have different decision-making techniques. But what are these differences based on? A recent post by Holly Buchanan on her blog Marketing to Women Online gives an insight on this question. In her post, Holly Buchanan quotes an article, she read on MSN. The original topic was „what men love about women“ and one interesting answer was: We love how you solve problems. When a woman is solving a problem, she internalizes everything and puts herself in every possible solution to see how she would feel. Men on the other hand are trying to find the fastest solution. Holly Buchanan explains, that men and women have different brains. The parts responsible for responsible for problem-solving, decision-making and regulating emotions are larger in women’s brains. When selling something to women it’s crucial to understand her buying process. Two simple thing can help to accommodate women’s preferences and thus, „sell more stuff“, as Holly Buchanan says. First: give women enough time to make her decisions. Second: make an emotional connection with them. [DE]

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Women in Business

Publisher Springer sets a good example / Springer Verlag geht mit gutem Beispiel voran

Wednesday, July 14th, 2010 by Astrid Bosten

There’s something going on. One by one, companies commit themselves to a higher share of women in management positions. The German Telekom announced the introduction of a women’s quota in March this year.

A few days ago the publishing house Axel Springer decided to increase the share of women in management positions from 16 percent to 30 percent in the next five to eight years. Currently, the company is dominated by men. Friede Springer is the only women on the supervisory board. To achieve the objective, the company focuses on improving the working conditions for women by offering flexible working hours, parental leave alternatives and childcare support. [DE]

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Diversity & Inclusion

Becoming a father isn’t hard… / Vater werden ist nicht schwer…

Monday, July 12th, 2010 by Astrid Bosten

…but being a father is a completely new and challenging role in life. The role of fathers has changed in the past years. They want to take an active part in the life and education of their children. This new role has to be defined and harmonized with existing roles as a husband and working professional. The book „Mit Lust und Liebe Vater sein: Gestalte die Rolle deines Lebens“ (that means: „Lust and Love of fathers: Shape the role of your life“) by Ansgar Röhrbein helps fathers to shape this role.

The book begins with an analysis of the current personal situation. The main part deals with questions and suggestions for the different phases of fathership. It helps to answer the question: What kind of father do I want to be? The author, Ansgar Röhrbein is father of three children and family therapist. [DE]

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Diversity & Inclusion

Women’s opion on quota? / Frauen über Frauenquote

Friday, July 2nd, 2010 by Astrid Bosten

The majority of German companies refuse a quota for women in management positions. But what’s about the women themselves? What do women think about a quota? The newspaper Handelsblatt interviewed three successful women:

Liz Mohn, member of the Bertelsmann supervisory board, believes that a temporary quota could prepare the ground for a change. Ann-Kristin Achleitner, professor of business administration, rejects a quota. She believes, women would constantly have to justify themselves and prove they got the position because of their achievements, not because of a law. Maria Furtwängler, actress and wife of publisher Hubert Burda, is the patron of DLD women. Her mission is to change the attitude in Germany towards women in management positions. She believes that Germany is a few steps behind, compared to other European countries. Therefore she supports the idea of a quota. [DE]

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