A survey conducted by Endeavor has shown that innovative and high-growth companies headed by women find it easier to attract and to retain talented professionals than those headed by men, which is an item considered the biggest obstacle for any entrepreneur. While 57.7% of men have stated that they have difficulty being either in Human Resources area or in production process, such percentage decreases to 34.6% among women.
The survey has also shown that women bring more innovation to the service sector, which is an area accounting for 60% of country GNP and presenting bigger growth potential. Those conclusions alongside others are part of the survey conducted by Endeavor with innovative entrepreneurs, both genders, considered as examples to be followed by other businesspeople. That is world’s first survey about innovative entrepreneurs that has tried to understand the differences between genders.
The prospection has integrated a wider study by United Nations Conference on Trade and Development (UNCTAD), funded by Swedish government. In addition to Brazil and Sweden, Switzerland, the United States of America, Uganda and Jordan have taken part in the study as well. Complete outcomes, containing comparisons between the six countries, will be revealed in July, 2011. Endeavor interviewed entrepreneurs owning high-growth companies* and having annual invoicing from $10 thousand to $10 million. “The choice for those companies was not performed randomly. According to the Brazilian Institute for Geography and Statistics (IBGE), high-growth companies accounts for only 1.7% of businesses with employees in Brazil, but accounted for creating 57.4% of jobs generated from 2005 to 2008, totalizing 2.9 million new job vacancies. It is very important to better understand how those entrepreneurs have reached such level of success in order to multiply it throughout Brazil”, says Juliano Seabra, Endeavor Education, Research and Culture Director.
Innovation
The Survey has also shown that while men focus on more traditional areas, such as industry, and innovate mainly in creation of products – which generates higher levels of patent register among companies headed by them – women innovate in production process like the implementation of new marketing techniques, human resources and team integration. As a result, innovations from women are less visible, what makes them have more difficulty obtaining private and public financing. According to Endeavor, 38.5% of men have gotten any kind of government financing for their innovations, while only 19.2% of women have had the same thing.
“It is necessary that the business promotion institutions learn how to deal with women’s different way of negotiating. After all, a recent survey of Global Entrepreneurship Monitor showed the 51% of Brazilian entrepreneurs are female”, says Amisha Miller, Endeavor Research Manager. “Besides, IBGE has shown that the service sector is country’s biggest formal job generator. In an area in which women have innovated the most, it is naturally expected that they have a potential even bigger for growing rapidly”, she adds.














